I love and hate Damien Hirst in equal portions. I love the
marketing genius that the man is, but I also dislike him for similar reasons as he has made art all about business. Only a (starving) fool would ignore business altogether in art, but I still find myself clinging to a romantic art that is above money and press releases. There's all kinds of art though, so I probably admire Hirst more than I dislike him.
The British artist is now teaming up with Levi's Jeans to do a limited edition collection of t-shirts and jeans. The Damien Hirst X Levi’s® collection uses well known Hirst themes like spots, skulls, butterflies and his spin paintings. The prices start at £55 for tees and £150 for jeans, so now everyone can own a Damien Hirst.. kind of.

Here's a short Damien Hirst interview about the Levi's collection..
1. How did the original collaboration between you and Levi’s® come about?
I’ve always worn Levi's® and I saw a collection that (designer) Adrian Nyman made using Warhol's art and I loved it so much I bought the whole collection. Adrian heard about it and contacted me and asked if I’d like to work with him, the Warhol estate and Levi’s®, and of course I jumped at the chance.
2. Why did you decide to partner with Levi’s® to create another Damien Hirst X Levi’s® limited-edition collection?Because I really enjoyed the experience of working with Adrian and Levi’s® and loved the clothes.
3. What was your inspiration for this collection?
I loved the idea of art you can wear.
4. What was the inspiration and meaning behind your iconic imagery of the skull, spots and butterfly?I live in Mexico and I love the way they celebrate all the bad and good aspects of life there. In life we are here for a good time, not a long time and I hope the imagery communicates that.
5. Do you have any favourite pieces or items in the collection you are most excited about?
I love it all.
6. Have you ever provided design inspiration for a clothing collection before?
I painted heavy metal album covers on schoolmate’s denim jackets when I was at school.
7. Have you seen people out and about in pieces from your Damien Hirst X Levi’s® limited-edition collection? Do you like the idea that people can now "wear your art"?I tried to sign someone’s t shirt I saw in a club but they wouldn’t let me because they didn’t believe I was Damien Hirst, funny huh?
8. What similarities or differences do you find between expressing yourself creatively through art versus fashion?
I don’t see a difference really, anything done well is art, but this way a lot of people get to own my stuff and in a not too precious way.
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I have just taken a look at some of your new pieces. I find some of the symbols very very interesting. Pleae contact me if you are online - I would like to ask you about these pieces,
best, (m) Luke ::]]
thanks for your comments! I see u originally came from Switzerland. My farther is swiss also and he moved to australia when he was 20. If your wondering about my last name doesnt sound very swiss it is because he changed it from Reif to Reef.;) Like your work very nice :)
Many thanks for looking at my works and selecting "Reverence" !
How interesting to know about your art -
Yukiko
By the way your stuff really is remarkable.
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