22 November 2008

Renee Castelluzzo's Page

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Website: www.discoveredartists.com

Relationship status: in a relationship

Member type: Gallery

I am...: Business Development manager for DiscoveredArtists.com.

About my artwork: We look for artists whose work is apropriate for our audience of interior designers and consumers interested in home decor. We invite artists to sell their work on DiscoveredArtists.com which is a marketplace for buying and selling decorative wall art, fine art photographs and art objects.

Artists I like: Tracy Mac, Marty Childers, Frank Grisdale, Liz Peveto, Jennie Rosenbaum, Thomas Fedro, Susie Franco, Theo Dapore, Sharon Cummings.

Interests: Love to decorate ! Art for me is an important part of my life. I love to find the perfect painting or art object for my home. I'm very selective.

What exhibitions are good at the moment?: Mostly shop online (very, very busy!)

The centre of the artworld is: online

My artreview.com URL:
http://www.artreview.com/profile/ReneeCastelluzzo
You can use this URL in your email, on your website, or on your facebook profile.

Renee Castelluzzo's Blog

Going public with our website ...

Art Collector Version_jpeg.jpgI've been crazy-busy sending a press release to over 9… Continue

Posted on 2nd September 2008 at 11:00pm — No Comments (Add)

Comment Wall (18 comments)

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At 9:18pm on 23rd October 2008, Said Haddadin said…: Thank you for your comment, and hop to keep in touch. I like your work and and how you feeling on it.

At 12:23pm on 11th October 2008, Khairy Hirzalla said…: .
Hi Renee.
Thank you for you comment.
.

At 1:22pm on 3rd September 2008, Renee Castelluzzo said…: I'm a collector. My signficant other is an artist. So, I have no work, but I have favorite living artists whose work I collect. I'm here to meet artists and to see their work. I wish I could create ... but I pretty much can't draw a stick figure. I particularly love square pieces (not sure why!), styles range from abstract to realism. I collect art that makes me catch my breath (if I can afford it!). Am I in the wrong place?

At 12:53pm on 3rd September 2008, artreview.com said…: Hi Renee.

Welcome to artreview.com.

It would be great to see some of your work here.

Hope you enjoy the site. Also, check out ArtReview:Digital -- it's ArtReview magazine on your screen every month, and it's FREE

At 10:45pm on 2nd September 2008, manoj said…: hi

At 4:19pm on 2nd September 2008, cornel airinei said…: from Dracula`s land I send to you primitive sculptures

At 9:19pm on 31st August 2008, Beth Harper said…: What a wonderful concept... just spent some time browsing the site and I love what I see! Except that I noticed you have a fiber section but don't currently have any artists listed - are you seeking work to fill this gap?

At 8:42pm on 31st August 2008, Marta Melniczuk said…: Hello Renee, thanks a lot for friendship and comment! Cheers!

At 10:50am on 31st August 2008, Marta Melniczuk said…: Welcome, please feel free to visit my pages, Best!

At 10:45pm on 30th August 2008, Renee Castelluzzo said…: Hello George ... thank you for your interest in our online art marketplace. Yes, we're new. We just launched July 11. We're focused on decorative artwork for home and office and this week we're beginning our direct marketing campaign. We'll make over a million contacts (all with permission !) to home decor enthusiastes, art buyers and interior designers inviting them to buy art.

My partner, Brian Walker and I worked for the Chicago Tribune in direct mail and print, and Brian also worked in broadcast advertising for a number of years. We're both very experienced marketers and Brian is also an artist, and that's why we're passionately determined to help artists sell their work online.

I viewed your paintings and really enjoyed browsing your galleries ... I'm especially fond of beautifully brushed abstracts, so I'm an easy sell! Your colors (creams, reds, greens, blues!) are wonderful and I love seeing the brushstrokes. I also love the themes ... abstract paintings inspired by music and music expressed through visual art (I can see the music!).

To answer your questions about our website ... your paintings are the right "type" of artwork for our target audience, so we'll be marketing apropriately for your "product". The price points are reasonable for originals (I can see that you're a very experienced artist who sells !). I do believe, however, that offering giclees and prints is the key to success in online sales. Our research tells us that most artwork that sells online is priced at around $400. In fact, we've observed that high volume, top selling online artists typically price their work between $350 and $1200, so if you sell prints in that price range, you definitely should give it a try (we only charge $59 to $99 per year, so it's not a huge investment).

However ... you can link from DiscoveredArtists.com to your website, so it may be worth it to you just for the link to your site. You can use the online gallery to attract buyers who will buy from you again. We certainly want buyers to purchase through DiscoveredArtists.com, but we won't get in the way of Artists working directly with their customers. Successful sales for our artists is our primary objective.

So ... sorry for the long-winded reply, but there's much to say! I saw your e-mail address on your website. Please let me know if you'd like me to send more information. We also write and distribute press releases for our artists and I could send you a couple of examples of how we promote.

Thanks again for your interest ... and for inviting me to see your work. And, yes! Chicago is a great art-city. We live downtown in the loop with a wonderful view of the Sears Tower (sort of a work-of-art in itself!) . Just need to keep the windows clean to enjoy it !

Take care !

Renee