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IDOLatries explores the representation of feminine images used on the labels and/or logos of many canned and packaged Hispanic food products. The illustrations or representations of the female archetypes: "mother," "vamp," "saint," or "virgin" on every bottle, canned or package have been paired with a products' corresponding commercial barcode label and a visual cinematic narrative which is decoded by the viewer's direct interaction as she/he scans the product with a commercial barcode scanner. Now on view through 04-30-08 @ MediaNoche, NYC, USA.
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