Art Director

Website

http://www.whproject.com

Relationship status

single

College / University

Swinburne National School of Design

Program / Degree

Communication Design

Graduation

July 21, 2004

Member type

Artist

If you're an artist, what kind of art do you make?

Conceptual, Digital, Drawing, Painting, Photography, Printmaking, Video

I am...

As a boy I dreamt of flying a space craft, and was only happy if the other kids that played with me were happy too. Today I'm launching the brands that serve the purpose and help people to feel comfortable and happy about themselves.

Handstand
I believe that brands must be guided by human purpose and percieve people as human beings, not consumers and targets.

To be unique, imaginative, simple and memorable by capturing people's imagination to inspire them to be the best they can be.

Craftwork
To create a work, inspired through humanity to influence people's behavior. Communication is priority. Perception is everything. Design is the key.

Rocket Science
I help marketing people to make their brands part of people's lives by understanding, inspiring, and activating human behavior.

About my artwork

All in life of George Hedon is design. To his appearance, understanding, and notion.

Remembrance on a city atmospheres that bread out a specific soulfulness, people he meets, spaces that he visits through constant travels, have made a need to create a unique diary. Somewhat of a sailing ship diary, minimalistic and clean.

Fluid atmosphere of sun birth in Melbourne, London foggy mornings, blooming midday in Amsterdam and blue nights of Berlin, are one continuous thought, simplified in form.

Tools he is using are identically refined as his thought. Collages that he makes do not intersect, do not join… They are created as a result of specific collating of author’s modern technology. The result is unforced, none pragmatic.

Deep understanding of time he lives in had made him ‘contemporary nomad’ that always has a need to leave trace in sand of self-existence. That trace is stylized, clean and pretty.

Interests

Art, Music...

Centre of the artworld:

Berlin