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Digital art is globally produced and distributed simultaneously at the speed of light, and within fraction of seconds reach any surfer worldwide. Artistic global interactivity equalized the speed of the artist, art object, and the art consumer.  The cyber art cloud is monitored by search engines, hubs, social networks such as Google, YouTube, Facebook, Twitter and Yahoo, involving about 2 billion  of users and hundreds of thousands of servers that store in their memories the contents of around 1 trillion (as in 1,000,000,000,000) unique URLs on the web at once. (Google 2008).

There is a dramatic change in characteristics of contemporary art made in such intensive electronic environment as described by McLuhan (1964, p.105):

'Today, when we have extended all parts of our bodies and senses by technology, we are haunted by the need for an outer consensus of technology and experience that would raise our communal lives to the level of a world-wide consensus'.

To cope with such extreme changes in perception, special qualities are needed, traditionally owned by the artists. In McLuhan's (1964, p.33)words :

'The serious artist is the only person able to encounter technology with impunity, just because he is an expert aware of the changes in sense perception'. 

McLuhan, M 1964, Understanding media :the extensions of man, Signet books, New York.